WholeShellProfit Margin Calculator — free
Calculate profit, profit margin and markup instantly. Enter cost and selling price, or a target margin to get the right selling price for your products.
Frequently asked questions
What is the difference between margin and markup?
Margin is profit divided by selling price. Markup is profit divided by cost.
What is a good profit margin?
It depends on your category; many small online sellers aim for 30–50% after delivery and ad costs.
Should I include delivery and ad costs?
Yes, add them as extra costs per order to see your real profit.
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